Freight between Australia and India, explained to two audiences at once: landing pages designed in Figma and developed in Django, live at ausfreightsolutions.com.au.

The brief

Nobody is anxious about a pallet. Everybody is anxious about their own belongings.

AusFreight moves personal effects and household goods internationally and domestically: not pallets and tonnage, but the boxes a family packs when they move between Australia and India.

Most freight marketing is written for procurement. This audience is somebody else entirely: usually shipping a household for the first time, already stressed about the move, and sitting at either end of the same route with very different worries. The client’s own register, Sending Love Home, had to survive on a logistics site, and the site still had to prove it can operate, warmth or no warmth.

What we developed

Reassurance as the structure.

Five named competences instead of adjectives: personal effects, customised household solutions, secure packaging, international expertise, transparent tracking. Six numbered steps along an illustrated route, so a first-time shipper sees the whole journey before committing to any of it.

Air and sea presented as distinct services with their own routing options rather than blurred into one enquiry, a FAQ aimed at the real worries (restricted items, fragile goods, customs), and tracking and the practical detail moved up to where they answer the question early. Designed in Figma, developed in Django with Tailwind.

What shipped

Live, both ends of the route.

Live at ausfreightsolutions.com.au: a six-step shipment flow illustrated end to end, two shipping modes each with their own routing paths, and a page that reads the same for a family in Melbourne shipping home and a family in India receiving.