Freight between Australia and India, explained to two audiences at once.
LogisticsAustralia + IndiaDesign + build
The Project
AusFreight moves personal effects and household goods internationally and domestically
not pallets and tonnage, but the boxes a family packs when they move between Australia and India.
Landing pages designed in Figma and built in Django with Tailwind, organised around the
routes people actually search for, with tracking and the practical detail moved up where it answers the
question early.
01
Objectives
Nobody is anxious about a pallet. Everybody is anxious about their own belongings.
Make a freight site carry that register without losing operational credibility
Work for a family in Melbourne shipping home and a family in India receiving
Answer why trust you before anything else
Read the same on a phone in transit as on a desktop
02
Challenges
Most freight marketing is written for procurement tonnage, lanes, transit times, rates.
This audience is somebody else entirely.
The reader is usually shipping a household for the first time, and already stressed about the move
itself
Two audiences at opposite ends of the same route, with very different worries
The clients own register Sending Love Home had to survive on a logistics site
Freight still has to prove it can operate, warmth or no warmth
Services, split by route
03
Solutions
Reassurance as the structure.
Five named competences instead of adjectives: personal effects, customised household solutions, secure
packaging, international expertise, transparent tracking
Six numbered steps along an illustrated route, so a first-time shipper sees the whole journey before
committing to any of it
Air and sea presented as distinct services with their own routing options rather than blurred into one
enquiry
A FAQ aimed at the real worries restricted items, fragile goods, customs
04
Results
Live at ausfreightsolutions.com.au: a six-step shipment flow illustrated end to end, and
two shipping modes each with their own routing paths.
2Countries served by one site
DjangoPlatform stack
LiveAt ausfreightsolutions.com.au
The screens
What we designed
The AusFreight home page, as a desktop view and as the complete page, top to bottom.
Home, on desktop. The freight-forwarding offer in one screen: what they ship, where to, and
a way to get a quote without a phone call.The full home page. Services, why AusFreight, the shipping process, testimonials and contact: the whole page as designed. hover or tap to scroll
