The Miss Fil-Am Florida Pageant is an annual celebration of Filipino-American heritage in Florida, and it supports Gawad Kalinga, a non-profit working to end poverty in the Philippines.
The 2024 event was one night, 31 August at the Hilton Downtown Tampa, and the site had to sell tickets, introduce the contestants, carry the sponsors and answer every practical question before it, all at once.
One night to get right, and a single site doing five jobs at the same time.
A fixed date, a volunteer team, and an event that comes back every year.
A full event site on Wagtail and Django, designed in Figma and built with Tailwind.
The site carried the 2024 pageant and is still live. It came to us through Anthony at WooMeNow: four years of one partnership turning into the next one, which is the argument for doing the work properly rather than quickly.
The screens
Four of the screens from the Miss Fil-Am Florida site: the pages that had to sell tickets, introduce the contestants and carry the sponsors.
A two-page brief that became a four-year product partnership.
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An AI platform that prints a child into their own comic book.
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A clinic is trusted because it is a building. A telemedicine site has to earn that in a scroll.
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Freight between Australia and India, explained to two audiences at once.
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