A parent enters their childs name, age, favourite characters and the values they want the story to carry. AI writes and illustrates a comic in which that child is the hero. It gets printed and posted to them.
The brief was the whole platform: story input, AI generation, preview, checkout and fulfilment. Design and development in one team, from an empty repository to a live storefront.
Confidence has to be built from the inputs rather than the output showing the parent enough of the generation to believe in it, without giving away the keepsake before it arrives in the post.
Every e-commerce convention assumes the product exists before the checkout. Here it does not. That inverts the entire flow.
An AI-native commerce flow not a storefront with an AI feature bolted on.
A live storefront where the generated artefact is the product rather than a feature attached to one an active engagement, still shipping new surface.
The screens
Three views of the Every Child Is A Hero landing page, the page that had to sell a personalised book to a parent in one scroll.

A clinic is trusted because it is a building. A telemedicine site has to earn that in a scroll.
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Freight between Australia and India, explained to two audiences at once.
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A one-night pageant that needed a site doing five jobs at once.
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A two-page brief that became a four-year product partnership.
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