A two-page brief that became a four‑year product partnership: a marketplace for couples, designed and developed across web, a Flutter app and a PWA.

The brief

Too ordinary to earn its audience.

WooMeNow connects married couples with curated experiences: restaurants, activity centres, lifestyle venues. Influencers and venues publish their own profiles, and an admin reviews each one before it goes live. When the founder found us, none of that existed.

What existed was a generic two-page WordPress site that read like every other local directory. The problem was not that it was broken. It was too ordinary for the audience he was after: couples looking for something considered, not a coupon list.

What we developed

Each phase earned the next.

The first engagement was a single landing page, and we treated it like the audition it was. Phase two redeveloped from scratch rather than theming over WordPress: the expensive decision that quarter, the cheap one by phase four.

From there, accounts and a design refresh, then the platform itself: influencer and venue profiles, an admin review queue designed as a real flow rather than an afterthought, and one design system carried from Figma to Node.js to a Flutter app and a progressive web app, so four years of work does not look assembled over four years.

What shipped

Four phases, no rewrite.

Four phases delivered over roughly four years with no rewrite between them. One visual and interaction vocabulary across the web platform, the mobile app and the PWA, and a verified 5.0 on Clutch across quality, schedule, cost and willingness to refer.