All work

Design and development for FunnelBud, a CRM and marketing platform built for small B2B companies in Sweden.

Client: FunnelBudStockholm, Sweden
Industry: SaaSCRM and marketing
Deliverables: UX/UI design and developmentDesign + development
Engagement: CompletedLive at funnelbud.com

FunnelBud, CRM and marketing for small B2B companies

The brief

A CRM for people who are not CRM people.

FunnelBud is a CRM and marketing platform for owners and sales managers at small B2B companies. It covers contacts, pipelines, quotes with e-signature, email campaigns and an integration with Fortnox.

Its users run small companies. They do not have a sales-ops team or time for a long setup, so the product has to do a lot while feeling simple from the first day.

SaaSCRMStockholmDesign + development

Visit funnelbud.com

The FunnelBud onboarding package screen, with sets, exercises and a subscription summary

Technical support via chat, with key features beside a live chat window

The screen for escalating a support issue

What we designed and developed

Simple on day one, deep when needed.

We designed and developed the work end to end, so the decisions made in design reached the build without getting lost in a handover.

The principle was the one small-business software needs most: the everyday jobs (adding a contact, moving a deal, sending a quote) stay quick, and the deeper features wait until someone goes looking for them.

01DiscoverWho uses it, what they do every day, and what they never touch.

02DesignInterface and flows built from one consistent component set.

03DevelopBuilt by the same team that designed it, then shipped.